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Con Edison: My Account

As part of the change management campaign to get 3.4 million customers to register on Con Edison’s newly replatformed site, we created a series of video and social content that introduced customers to the new My Account experience. These videos focused on the newly developed digital services, tools and features that benefit the users.

Through the creation of these videos we established animation principles that are used by Con Edison and their vendors to maintain consistency across channels and communications.

Associate Creative Director & Animator: Alan Finch
Designer & Illustrator: Robert Suta