Con Edison: Digital Customer Experience

We transformed Con Edison, one of the largest private companies in New York from a bill collector to a customer engagement company. I acted as the Associate Creative Director, working closely with the Creative Director to guide the redesign for ConEd.com, ORU.com and ConEdison.com along with an app overhaul. The site is a 2018 Webby Award Honoree for best user interface. 


New Digital Customer Experience

We leveraged Sitecore’s shared technology platform for web and mobile users, making their legacy systems future-ready for customers’ evolving needs. We started with updating the face of Con Edison with a more human and friendly tone.


Meaningful Searchable Content

We made content about energy savings and innovation simple to search and navigate. We indexed and dynamically served up relevant content across the site. Consumers had more reason to engage with content because it was more meaningful and digestible.


Personalized Energy Management

To empower customers to take control of their energy use, we built tools that gave them a personalized snapshot of their monthly billing and energy data and seamlessly integrated analytics from third party apps like O-Power and First Energy. Custom dashboard widgets were designed for residential, commercial and industrial customers to address their specific needs.


Evolved Brand Experience

We evolved the Con Edison brand across all channels with a look, tone and feel that communicated the brand promise of “Trusted Energy Advisor of the Future.” We developed custom iconography, illustrations, and photography that gave the brand a bold and approachable personality.


Omnichannel Experience

We delivered features in a consistent omnichannel experience, including mobile web and a mobile app, making it easier for customers to log in, manage their accounts, and save money on their energy usage, too.